Saturday, December 18, 2010

How to Choose a Headline

If you're CTV, this works: Harper won't push for an election in new year

If you're the Hamilton Spectator, you might go with something like this:

PM says he'll shuffle cabinet but won't roll the dice on election

Or, if you're the National Post, you could decide to phrase it like this:

Harper promises not to 'cause' an election

Another possibility is to go the Globe and Mail route:

Opposition won't have reason to vote down budget, Harper says

and of course, if you're CBC, you take his words out of context and come up with:

No time to 'screw around' with an election: PM

Of course, you'll have to read the story to find that the "screw around" bit has been taken from it's original context and - ahem - adjusted somewhat, in order to invent one more in line with their role as the Liberal Party's propaganda arm.

They were quoting the CTV interview, part of which is at the first link, so you can go look and listen yourself to get a pretty good idea of what the context was.  The interview will be broadcast in full on Christmas Day.  But this is our beloved CBC.

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